Natalia Kropotova's profile

wonderlust | logo & brand identity



MAIN IDEA

Logo and visual identity for WONDERLUST COMMUNITY — international online
сomity of independent travellers who share sustainable tourism and low-impact traveling. 
The main brand idea is «Do less to experience more».

The logo is intentionally simple, grotesque, stable. A lot of free space between the letters symbolizes the distance along the traveler's path. The letter S also resembles a road. The brand mark has different associations: a winding highway, a stormy wave or part of a medieval fortress. Everyone can see their own meaning.





THANK YOU FOR WATCHING
logo & branding by Natalia Kropotova
font GELOSA CARA by Pietro Filippeschi
vvelcome.create

wonderlust | logo & brand identity
Published:

Owner

wonderlust | logo & brand identity

Logo for WONDERLUST COMMUNITY — international online сomity of independent travellers who share sustainable tourism and low-impact traveling.

Published: